TY  - BOOK
AU  - Mensah,David Kingsley
AU  - Doğruyol,Kağan
TI  - THE IMPACT OF STRATEGIC MANAGEMENT ON THE PERFORMANCE OF SMALL AND MEDIUM-SCALE ENTERPRISES IN THE TURKISH REPUBLIC OF NORTHERN CYPRUS
PY  - 2023///
KW  - Small business
KW  - Dissertations, Academic
KW  - Strategic planning
KW  - Executives
N1  - Thesis (MBA) - Cyprus International University. Institute of Graduate Studies and Research Business Administration Department; Includes bibliography (sheets 89-97)
N2  - ABSTRACT
Ever since establishment of Millennium Development Goals (MDGs) by the United 
Nations, countries around the world have made it an ultimate purpose to improving 
lives, systems and living standards of people in line of achieving these goals. One of 
the major ventures central to this purpose is the actions and success of Small and 
Medium-Scale Enterprises. Turkish Republic of Northern Cyprus is a country which 
has taken this purpose to heart and has impacted its growth and development since the 
year 2000. However, these enterprises despite their nature and way of conducting 
business encounter challenges that shrink most of their successes and hence their 
impact on the economy in which they operate. A key challenge has to do with 
management especially the enterprises in Northern Cyprus. This research work seeks 
to investigate the practice of one of the most important aspects of management which 
has proven to be significant in maintaining, growing and developing SMEs for the past 
recent years; strategic management and its impact on SMEs performance. The study 
engages quantitative research method by the use of structured questionnaire using 188 
top management staff of construction SMEs as sample. The results of the study show 
positive impact of each of the practices; environmental scanning, strategy formulation, 
strategy implementation and strategy evaluation on performance of SMEs in TRNC. 
This underlies one of the facts of 5.8% growth in the economy of North Cyprus in 
2018. Therefore, referencing from this study, strategic management practices are being 
encouraged in SMEs for higher performance and MDGs achievement. 
Keywords: Environmental Scanning, Performance, Small and Medium-scale 
Enterprises, Strategic Management, Strategy Evaluation, Strategy Formulation, 
Strategy Implementation, Top management staff, Turkish Republic of Northern 
Cyprus
ER  -