Ejembi, Mary Omada <br/><br/>
THE INFLUENCE OF GHR MANAGEMENT PRACTICES ON CONSUMER BEHAVIOR (CB) IN THE NIGERIAN HOTEL INDUSTRY / 
MARY OMADA EJEMBI; SUPERVISOR: ASSOC. PROF. DR. SHIVA ILKHANIZADEH 
 - IX, 58 sheets;  31 cm.  Includes CD 
<br/><br/>Thesis (MSc) - Cyprus International University. Institute of Graduate Studies and Research Tourism and Hotel Management Department 
<br/><br/>Includes bibliography (sheets 45-51) 
<br/><br/> ABSTRACT<br/>The essence of the study is to examine the influence of GHR management practices <br/>on consumer behavior (CB) in the Nigerian Hotel Industry. The term green human <br/>resource management practices (GHRMP) were brought to light quite a while back <br/>(Renwick, Redman & Maguire, 2008) and is defined as a mix of ecological <br/>administration program in the human resource management framework of an <br/>organization. It is the method involved in adjusting HRM approaches and practices <br/>decisively towards environmentally friendly approaches and practices. Meanwhile, <br/>consumer behavior is described as the investigation of the interaction included when <br/>people or an individual select, buy, use, or discard items, services, thoughts, or <br/>encounters to fulfill needs and wants (Solomon, 2013). And the hotel industry, is one <br/>of the biggest industries on the planet that consumes a broad measure of natural <br/>resources, and produces a vast measure of waste and contamination (Bohdanowicz, <br/>2006). Also, to measure green human resource management practice six different <br/>factors were put into consideration namely; green training and development (GTD), <br/>green performance appraisal (GPA), green recruitment and selection (GRS), green <br/>employee empowerment and participation (GEEP), green reward and compensation <br/>(GRC), and green management of organizational culture (GMOC) which give rise to <br/>27 items of measurement adopted from Masri (2016) and to measure consumer <br/>behaviour 14 items of construct were used which was taken according to Millar and <br/>Baloglu (2008).<br/>However, six hypotheses were developed using each of the six factors of green human <br/>resource management practices on the consumer behaviour. The main purpose of this <br/>study is to reveal the essence of a new body of knowledge that has not been extensively<br/>carried out before in Nigeria. The study was aimed at examining the influence of GHR <br/>(Green Human Resource) management practices on consumer behavior (CB) in the <br/>Nigerian hotel industry. And the research was conducted using hotel industries in <br/>Ogun state, Nigeria. <br/>The study revealed that only one of the hypotheses which is hypothesis five (H5): <br/>“Green reward and compensation has a positive impact on consumer behavior” was <br/>supported while the remaining five were rejected such as H1: “There is a positive <br/>impact of green training and development on consumer behavior”, H2: There is a <br/>positive impact of green performance appraisal on consumer behavior in Nigerian <br/>hotel industries, H3: “There is a positive impact of green recruitment and selection on <br/>consumer behavior”, “H4: “Green employee empowerment and participation has a <br/>positive impact on consumer behavior”, and H6: “Green management of organizational <br/>culture has a positive impact on consumer behavior”<br/>Keywords: Consumer Behavior; Green Human Resource Management Practice; <br/>Green Reward and Compensation; Ogun State 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--Dissertations, Academic<br/>Personnel management --Dissertations, Academic