THE INFLUENCE OF SERVICE QUALITY ON CUSTOMER LOYALTY IN NIGERIAN ISLAMIC BANKS /
OLUWASEUN KEHINDE ODEYINGBO; SUPERVISOR: ASST. PROF. DR. STEVEN W. BAYINGHOMOG
- 47 sheets; 31 cm. Includes CD
Thesis (MBA) - Cyprus International University. Institute of Graduate Studies and Research Business Administration Department
Includes bibliography (sheets 33-42)
ABSTRACT This research work aims to study the influence of service quality on customers' loyalty in Nigerian Islamic Banks. The most exciting aspect of the financial situation in the twentieth century, is the increase in the state of support received by Islamic system of banking among the Muslims and non-Muslims generally in the world. However, the main approach adopted is quantitative research method consisting of both survey and descriptive research design in other to attain the research objective using questionnaire as the instrument and the questionnaire was distributed electronically to a sample of 152 customers gotten through online sample size calculator from a convenient sampling population of 250 customers out of the whole customers of the two Islamic banks in Nigeria which are Stanbic IBTC, a unit of South Africa's Standard Bank, and Jaiz Bank. Also, only 145 questionnaires were returned and the data collected were analyzed using statistical package for social sciences (SPSS). The result of this study shows that customers of Islamic bank of Nigeria are happy with their services given by the bank. It also revealed that, assurance dimension was the super significant elements of service quality in Nigerian Islamic banks. Keywords: Customer loyalty; Islamic bank; Nigeria; Service quality.
Customer loyalty--Dissertations, Academic Banks and banking--Religious aspects--Islam--Nigeria--Dissertations, Academic