Hasanov, Huseyn <br/><br/>
THE EFFECTOF SOCIAL MEDIA ON BRAND REPUTATION IN SMARTPHONE MARKET IN AZERBAIJAN AND TURKEY / 
 CASE STUDY OF IPHONE SMARTPHONES 
HUSEYN HASANOV; SUPERVISOR: ASSOC. PROF. DR. FİGEN YEŞİLADA 
 - vii, 75 sheets;  31 cm  Includes CD 
<br/><br/>Thesis (MBA) - Cyprus International University. Institute of Graduate Studies and Research Business Administration Department 
<br/><br/>Includes bibliography (sheets 64-68) 
<br/><br/> ABSTRACT<br/>Social media platform has come out and developed unceasingly during last 20 years. <br/>Therefore, a lot of huge corporations and advanced firms have attempted to switch <br/>their business processes enormously because social media played significant role <br/>between consumers and companies. In this regard, lots of organizations mainly <br/>concentrated on the utilization of the social media in their business sphere due to the <br/>social media platform has huge influence on the corporations’ brand prestige. In this <br/>study is primarily focused on iPhone corporations the particular reason for <br/>circumstance their increasing market share price and overwhelming brand reputation <br/>for last 20 years all over the world. These two countries have selected for the analysis <br/>because of the soaring demand of social media and iPhone smartphones in Turkey and <br/>Azerbaijan.<br/>To understand the exploration purposes, the primary ideas of the review, containing <br/>social media and brand reputation are characterized in this investigation. As social <br/>media is considered as a virtual platform for creating, sharing, and achieving recent <br/>scope about items for clients, the idea of brand recognition settled as the consumer oriented sensations about the features of a brand item. Moreover, during the decision making process consumers is made sense of by recognizing the periods of the relative <br/>procedure.<br/>The objectives of research have been accomplished in this concentrate by developing <br/>a proper exploration procedure. In this study of the exploration methodology contains <br/>the examination procedure, style, plan, information gathering, and investigation <br/>interaction and exploration populace and inspecting technique. The examination kind <br/>of the review is defined as illustrative in light of the fact that the exploration means for <br/>making sense of whether social media influences the brand recognition of iPhone cell <br/>phones in Turkey and Azerbaijan. The exploration plan of the review contains five <br/>aspects, containing philosophy, approach, method, strategy, and time horizon. <br/>One of the core outcomes of the information investigation process illustrate that there <br/>is a positive correlation between social media and brand reputation of mobile phones <br/>in Turkey and Azerbaijan, because of the social media, mobile phones is more <br/>trustworthy, appealing, unforgettable, and alluring and adds to the brand image of the <br/>cell phones. One of the significant signs of the study is that, there are many <br/>advantageous sides of social media, which directly influence customers, while their <br/>decision-making process, data search, estimation of potential options and post purchase behavior.<br/>Keywords: Brand Reputation, Consumer Decision-Making Process, iPhone<br/>Smartphone Social Media 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)--Dissertations, Academic<br/>iPhone (Smartphone)--Dissertations, Academic<br/>Social Media--Dissertations, Academic