TY  - BOOK
AU  - Zaeim,Mojgan
AU  - Safavi,Homayoun Pasha
TI  - IMPACT IF SOCIAL MEDIA ON RESTAURANT BUSINESSES
PY  - 2023///
KW  - Restaurants
KW  - Dissertations, Academic
KW  - Social Media
KW  - Small business
KW  - Word-of-mouth
N1  - Thesis (MBA) - Cyprus International University. Institute of Graduate Studies and Research Business Administration Department; Includes bibliography (sheets 42-43)
N2  - ABSTRACT
The acceptability of social media has been rising daily. Social media is becoming a 
vital tool for executing business and marketing strategies in all businesses.The main 
goal of this thesis is to investigate how social media influences company operations 
and how it impacts business. Additionally, this study gives a quick overview of social 
media and how effective marketing may be carried out by utilizing it. A thorough 
explanation is also provided to show how social media has changed conventional 
marketing operations. It combines qualitative and quantitative techniques. 
Additionally, unstructured interviews were undertaken to investigate in-depth 
information. Books, journals, articles, statistics, and other social media-related 
websites were used as research materials. The results show that social media positively 
impacts the restaurant business. Accepting social media by restaurants increases 
revenue and consumer traffic. The eateries employ social media platforms like 
Facebook and Instagram. Word-of-mouth marketing is essential for luring in new 
clients. Social media has created an affordable and accessible marketing platform that 
allows businesses to instantaneously contact thousands of consumers. The study has 
limitations, such as a limited sample size and a language barrier. In the future, when 
there are more accessible respondents, a similar study may be conducted. Social media 
has a wide range of opportunities for company growth.
Keywords: Restaurant, Social Media, Social Media Marketing, Small-Sized 
Enterprises, Word of Mouth
ER  -