TY  - BOOK
AU  - Makere,Samuel Chinonso
AU  - Rüstemoğlu,Hasan
TI  - PERSPECTIVES ON THE IMPACT OF ECONOMIC RECESSION ON THE QUALOTY OF LIVINGOF INHABITANTS AND CONSUMERS BUYING DECISION IN NIGERIA
PY  - 2023///
KW  - Purchasing
KW  - Dissertations, Academic
KW  - Quality of life
N1  - Thesis (MBA) - Cyprus International University. Institute of Graduate Studies and Research Business Administration Department; Includes bibliography (sheets 52-54)
N2  - ABSTRACT
This research work empirically explored the impact of economic recession on the
quality of living and consumer buying decision of inhabitants in Nigeria. The
objectives of this study were to investigate on the possible causes of economic
recession in Nigeria, to examine the effects of economic recession in Nigeria, to
examine the relationship between economic recession and adequate quality of living
in Nigeria, to test the correlation between economic recession and consumer buying
behaviour in the country (Nigeria), to also test the correlation between economic
recession and labour force within the country, to examine possible monetary or fiscal
policies to be introduced to build the standard of living of the people and rise
consumer purchasing power. The scope of the study consists of people living, studying, and working in Nigeria, The Hierarchy of Effect Theory was applied as the
foundation of the study, while the research design applied in the study is a survey. The population size includes people living, studying, and working within the three
main regions (south-east, south-west, and North) of Nigeria, 500 persons (of
different school, occupation, gender, religion, tribe, and age grade were used as
sample size and cluster sampling technique was applied. Questionnaire was used as
instrument of data collection. Primary source was initiated to gather data, and from
the data analysis, the findings shows that there are several causes of economic
recession in Nigeria such as high inflation, high interest rate, accumulated debt, economic recession in Nigeria have negative effect on quality of living, consumer
buying behaviour, labour force, monetary or fiscal policies can be introduced to build
the standard of living of the people and improve consumer purchasing power. Following the findings, it was recommended that inflation rate and interest rate
should be reduced; debt should be repaid or reduced, effective spending should be
implemented to boost the economy and raise consumer spending power, empowerment initiatives and employment should be created so as to help the masses;
correct policies should be rightly implemented. The study reliable concludes that
monetary or fiscal policies are an effective tool for reducing or curbing economic
recession in the country. Keyword: Consumer Purchasing Behavior, Economic Recession, Quality of Living
ER  -