TY  - BOOK
AU  - Ebert,Ronald J.
AU  - Griffin,Ricky W.
TI  - BUSINESS ESSENTIALS
SN  - 0137517106
U1  - 658  
PY  - 1998///
CY  - New York, NY
PB  - Pearson
KW  - Industrial management
KW  - United States
KW  - Business enterprises
N1  - 5 copies; Includes bibliographical references and index; The contemporary business world -- The u.s. business environment -- Understanding business ethics and social responsibility -- Entrepreneurship, new ventures, and business ownership -- Understanding the global context of business -- Managing the business -- Managing the business -- Organizing the business -- Operations management and quality -- People in organizations -- Employee behavior and motivation -- Leadership and decision making -- Human resource management and labor relations -- Principles of marketing: building relationships with customers for competitive -- Advantage -- Marketing processes and consumer behavior -- Developing and pricing products -- Distributing and promoting products -- Managing information for better business decisions -- Information technology (it) for business -- The role of accountants and accounting information -- The financial system and issues in financial management -- Understanding monday and the role of banking -- Managing business finances
ER  -