TY  - BOOK
AU  - Idaudu,Prince Michael
AU  - Karadaş,Georgiana
TI  - THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON ORGANIZATIONAL PERFORMANCE AS REGARDS STAKEHOLDERS
PY  - 2023///
KW  - Social responsibility of business
KW  - Dissertations, Academic
KW  - Performance
KW  - Stakeholder management
N1  - Thesis (MBA) - Cyprus International University. Institute of Graduate Studies and Research Business Administration Department; Includes bibliography (sheets 58-73)
N2  - ABSTRACT
The essence of this study is to examine the influence of corporate social responsibility 
(CSR) on organizational performance as regards stakeholders in Nigerian Bottling 
Company Plc, Lagos. In order for organizations to adopt a more practical approach to 
creating jobs, enhanced efficiency, and enhanced quality of life, this calls for 
participation in the countries corporate and social development projects. Due to the 
continuous debate about the link between CSR and organizational success, further 
investigation into CSR actions in Nigeria is required. The aim of this study is to 
evaluate the effect of CSR on different dimensions related to organizational success. 
The dimensions used in this study are corporate reputation, brand differentiation and 
employee commitment.
Three hypotheses were proposed in order to examine the effect of corporate social 
responsibility (CSR) on the dimensions mentioned above as regards stakeholders in 
Nigerian Bottling Company Plc, Lagos. A quantitative research method was used with 
only 316 questionnaires that were returned after sending 337 questionnaires online. 
And all the three hypotheses generated were supported. Therefore, it is concluded that 
the business reputation of Nigerian Bottling Company Plc, Lagos is greatly enhanced 
through CSR. 
Keywords: Corporate Social Responsibility, Organizational Performance, 
Stakeholders
ER  -