TY  - BOOK
AU  - Oluku,Oghenetega
AU  - Agoyi,Mary
TI  - THE IMPACT OF SOCIAL MEDIA ON ACADEMIC PERFORMANCE AND LEARNING AMOG STUDENTS OF CYPRUS INTERNATIONAL UNIVERSITY IN NORTHERN CYPRUS
PY  - 2023///
KW  - Academic achievement
KW  - Dissertations, Academic
KW  - Social media
N1  - Thesis (MSc) - Cyprus International University. Institute of Graduate Studies and Research Management Information Systems Department; Includes bibliography (sheets 51-60)
N2  - ABSTRACT
The main goal of this study is to examine the impact social media has on the academic 
performances and learning of students in Cyprus international university. The study 
was directed by four research hypotheses. This study employs Quantitative survey 
approach. The study’s population of this research comprises students of CIU but all 
currently studying in TRNC. A sample of 528 students was chosen using the basic 
convenience sampling method. Data from the participants were gathered with the use 
of a five-point Likert Type Rating Scale Questionnaire known as the Social Media and 
Student Academic Performance Questionnaire (SMSAP).
The demographic data gathered were analysed with the use of a descriptive statistics 
like frequency counts and percentages, and the hypotheses of the study were tested 
using inferential statistics like SPSS and SmartPLS4. According to this study, many 
students of CIU in Northern Cyprus are dependent on social media. This study suggests 
that the use of social media can be beneficial for educational purposes. Also those 
social networking platforms can be expanded; and most importantly many other 
measures must be taken to improve academic activities and prevent declines in 
students' academic performance .This is done with the intention to create a sense of 
balance between the students' social media usage and their pursuit for academic 
performances and excellence.
Keywords: Academic Performance, Social Media, Students’ Citizenship Behaviour
ER  -