THE USE OF PUBLIC DIPLOMACY TO ATTRACT FOREIGN DIRECT INVESTMENTS: A CASE STUDY OF RUSSIA /
KAYODE MICHAEL OLAYAHWEH; SUPERVISOR: ASST. PROF. DR. MEHMET DİREKLİ
- vi, 57 sheets; 31 cm. Includes CD
Thesis (MA) - Cyprus International University. Institute of Graduate Studies and Research International Relations Department
Includes bibliography (sheets 54-57)
ABSTRACT The study provided suggestions on improving Russia’s public diplomacy aimed at attracting U.S. investment as establishing a single coordinating agency to promote investment in Russia; creating an information portal with all the necessary information to make the decision to invest in Russia; working with state chambers of commerce to increase Russia’s profile as an investment destination; involving more U.S. officials and business community representatives in Russia’s public diplomacy activities to endorse the country’s modernization and investment efforts and increasing the presence of Russian regions, other than Skolkovo, in U.S. media coverage of Russia as an investment destination. All those measures should be preceded by real actions to improve the business climate in the country: decrease the level of corruption, simplify bureaucratic procedures and establish the rule of law. Keywords: Attraction, Commerce, Diplomacy, Investments, Media, Reputation