Olayahweh, Kayode Michael

THE USE OF PUBLIC DIPLOMACY TO ATTRACT FOREIGN DIRECT INVESTMENTS: A CASE STUDY OF RUSSIA / KAYODE MICHAEL OLAYAHWEH; SUPERVISOR: ASST. PROF. DR. MEHMET DİREKLİ - vi, 57 sheets; 31 cm. Includes CD

Thesis (MA) - Cyprus International University. Institute of Graduate Studies and Research International Relations Department

Includes bibliography (sheets 54-57)

ABSTRACT
The study provided suggestions on improving Russia’s public diplomacy aimed at
attracting U.S. investment as establishing a single coordinating agency to promote
investment in Russia; creating an information portal with all the necessary
information to make the decision to invest in Russia; working with state chambers of
commerce to increase Russia’s profile as an investment destination; involving more
U.S. officials and business community representatives in Russia’s public diplomacy
activities to endorse the country’s modernization and investment efforts and
increasing the presence of Russian regions, other than Skolkovo, in U.S. media
coverage of Russia as an investment destination. All those measures should be
preceded by real actions to improve the business climate in the country: decrease the
level of corruption, simplify bureaucratic procedures and establish the rule of law.
Keywords: Attraction, Commerce, Diplomacy, Investments, Media, Reputation


Attractions--Dissertations, Academic
Commerce--Dissertations, Academic
Diplomacy--Dissertations, Academic
Investments--Dissertations, Academic
Reputation--Dissertations, Academic