TY  - BOOK
AU  - Osho,Abiodun Ebenezer
AU  - Saltık,Zehra
TI  - ENVIRONMENTALLY SUSTAINABLE PRACTICES
PY  - 2023///
KW  - Hotels
KW  - Dissertations, Academic
KW  - Sustainability
KW  - Willingness to pay
N1  - Thesis (MSc) - Cyprus International University. Institute of Graduate Studies and Research Tourism and Hotel Management Department; Includes bibliography (sheets 50-58)
N2  - ABSTRACT
This research investigated the impact of environmental sustainability practices on 
green satisfaction and willingness to pay more for eco-friendly hotels. Furthermore, it 
focuses on the mediating influence of green satisfaction in the relationship between 
environmental sustainability practices and willingness to pay more for eco-friendly 
hotels. The survey is subjects to achieve the purpose of this study by selecting a sample 
of international tourist visiting Nigeria and staying at eco-friendly hotels in Lagos 
state. Statistics Program for the Social Sciences (SPSS) mathematical software is used 
in this study to analyze the data. Through the data of 316 participants, findings in this 
study showed a strong positive impact of environmentally sustainable practices on 
green satisfaction and willingness to pay more. Results from this study also showed
the positive impact of green satisfaction on willingness to pay more. The result from 
this study shows that there is a stronger relationship between environmental 
sustainability practices and willingness to pay more for eco-friendly hotels than the 
mediating influence of green satisfaction. Hence, the mediating influence of green 
satisfaction is not supported in this study. This research will be beneficial to top 
management and other hotel businesses showing them that introducing an 
environmental sustainability practice is a powerful instrument for initiating green 
satisfaction and willingness to pay more. The findings of this study may serve as a 
roadmap for encouraging eco-friendlier hotels in Nigeria and other developing 
countries.
Keywords: Eco-friendly Hotels, Environmental Sustainability Practices, Green 
Satisfaction, Willingness to Pay More
ER  -