TY  - BOOK
AU  - Bouchanou,Basma
AU  - Aghaei,Iman
TI  - GREENING THE ISLAND
PY  - 2023///
KW  - Sustainability
KW  - Dissertations, Academic
KW  - Cyprus, NOrthern
KW  - Enthusiasm
N1  - Thesis (MA) - Cyprus International University. Institute of Graduate Studies and Research Marketing Management Department; Includes bibliography (sheets 45-49)
N2  - ABSTRACT
This study investigates the influence of symbolic cues and individual characteristics 
on Adoption Intention in the context of sustainability in North Cyprus. The analysis is 
based on a sample of 157 respondents. The results reveal that Environmental Symbols 
significantly impact Adoption Intention, indicating that individuals in North Cyprus 
are more inclined to adopt sustainable practices when exposed to symbols associated 
with environmental consciousness. Similarly, the presence of Innovation Symbols 
positively influences Adoption Intention, highlighting the role of symbols related to 
technological advancements in shaping individuals' intentions to adopt 
environmentally friendly practices. Furthermore, the study identifies moderation 
effects, demonstrating that individuals with higher levels of Face Consciousness and 
Technological Enthusiasm are more influenced by Status Symbols and Innovation 
Symbols, respectively. These findings emphasize the importance of considering 
symbolic cues and individual characteristics when designing interventions to promote 
sustainable behavior in North Cyprus. The implications of the study suggest the 
utilization of Environmental and Innovation Symbols, as well as the customization of 
interventions to align with individual motivations and aspirations. While the study 
provides valuable insights, limitations include the sample size and reliance on selfreport measures. Further research should explore larger and more diverse samples, 
employ mixed-method approaches, and investigate additional variables and causal 
relationships. These recommendations can guide stakeholders in fostering sustainable 
behavior and contributing to a more environmentally conscious society in North 
Cyprus.
Keywords: Adoption intention, Environmental enthusiasm, Face consciousness, 
North Cyprus, Symbolic consumption, Technological enthusiasm

ER  -