THE IMPACT OF BEHAVIORAL BIASES ON CRYPTOCURRENCY INVESTMENT DECISIONS /
AHMAD RIZVANOGLU; SUPERVISOR: ASSOC. DR. ASİL AZİMLİ
- ix, 104 sheets; 31 cm. 1 CD-ROM
Thesis (MBA) - Cyprus International University. Institute of Graduate Studies and Research Business Administration Department
Includes bibliography (sheets 95-102)
ABSTRACT Cryptocurrencies are new coins in the changing and digitalizing world. The study aimed to reveal the relationship between cryptocurrencies and rich markets. For this purpose, data were collected from 297 people living in the city of Famagusta in the Turkish Republic of Northern Cyprus with a five-liker survey. With the SPSS program, these data were analyzed and research findings were reached. As a result of the research, it has been eidl to determine a meaningful relationship between the age and the investment decision at the level of 0.121. Other demographic variables have not been found for the impact of gender and education on the investment decision. Herding factors, heuristics factors and prospect factors are considered as financial behavioral factors that affect the investment decision. Between the investment decision and the herding factors 0.203; 0.141 among heuristics factors; Significant relationship was found at the level of 0.220 among the prospect factors. As a result of the research, it was determined that the financial behavior factors were effective on the investment decision and that crypto money was rising as a new investment tool preferred in rich markets. Keywords: Money in Crypt, Money to You, Digital Money, Financial Marketing
Cryptocurrencies--Dissertations, Academic Digital currency--Dissertations, Academic Marketing--Dissertations, Academic