TY  - BOOK
AU  - Sharapova,Safina
AU  - Kamyabi,Marjan
TI  - AN INVESTIGATION OF GREEN INNOVATION ON  SUSTAINABILITY PERFORMANCE AND GREEN  ORGANIZATIONAL IDENTITY IN THE HOTEL  INDUSTRY. CASE STUDY OF NORTH CYPRUS  HOTELS
PY  - 2023///
KW  - Hotels
KW  - Dissertations, Academic
KW  - Hospitality
KW  - Sustainability
N1  - Thesis (MSc) - Cyprus International University. Institute of Graduate Studies and Research Tourism and Hotel Management Department; Includes bibliography (sheets 53-55)
N2  - ABSTRACT
The hotel industry is a major contributor to environmental pollution and climate 
change. In order to reduce their environmental impact, hotels are increasingly adopting 
green innovation strategies. Green innovation can be defined as the development and 
implementation of new products, processes, or services that have a positive impact on 
the environment. The study will examine an investigation into the effects of green 
innovation, green organizational identity on the sustainability performance of the hotel 
industry in the Northern Cyprus. The performance of sustainability in hotel industry 
in the Northern part of Cyprus is a critical component in the industry of hospitality of 
the Northern Cyprus’ economy. The ecological direction is now being created and 
made more generally known in the hospitality sector. The success that eco-hotels have 
already achieved in a number of national markets throughout the world ought to inspire 
a global drive for the industry's continued expansion. The findings of this study have 
important implications for the hotel industry. The study shows that green innovation 
is a valuable tool for hotels that are looking to reduce their environmental impact and 
improve their green marketing. The study also provides guidance for hotel managers 
who are considering adopting green innovation strategies. The research study will 
utilize the quantitative research approach through the use of a questionnaire survey 
and SPSS version 26 is going to be used to run and analyze the gathered data. 
Keywords: Green Innovation, Green Organizational Identity, Hotel Industry, 
Hospitality, Sustainability Performance

ER  -