THE IMPACT OF E-COMMERCE ADOPTION ON PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES /
CASE STUDY OF LAGOS, NIGERIA
NATHALIE MOSEKA NDAGANO; SUPERVISOR: ASSOC. PROF. DR. FIGEN YEŞILADA
- ix, 75 sheets; 31 cm. 1 CD-ROM
Thesis (MBA) - Cyprus International University. Institute of Graduate Studies and Research Business Administration Department
Includes bibliography (sheets 66-70)
ABSTRACT This research main aim is to ascertain how the adoption of ecommerce impacts the performance of SMEs in Lagos Nigeria. The study has specific objectives; to inspect the extent of ecommerce adoption by SMEs, to pinpoint factors that influences SMEs in Nigeria in adoption of ecommerce, to ascertain advantages acquired by SMEs by adopting ecommerce and to analyse the relationship between ecommerce adoption and SME performance. The study used ecommerce adoption, perceived compatibility, government/IT vendors support as the independent variable, while the dependent variable is SME performance (measured by the benefits of ecommerce). This study adopted a quantitative research design method using a target population of 500 and a sample size of 222. The data was collected using a primary method with questionnaires which was designed in Google Forms and distributed to the participants through emails. The data that was collected were tested using descriptive statistics, correlation analysis, and regression analysis. The regression analysis was used to test the relationship between the variables. H1 revealed that there is a positive significant relationship between ecommerce adoption and SME performance. H2 showed that perceived compatibility has a positive and significant connection with SME performance. H3 also revealed a positive and significant connection amongst support (govt/IT vendor) and performance. The study recommends that ecommerce adoption should be encouraged and supported by governments through ICT and skill acquisition programmes. Other recommendations were made in the study. Keywords: Compatibility, Cost, Ecommerce adoption, Government, Internet, IT vendors, Marketing, Performance, Perceived Compatibility, Technology
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