Olatunde, Victoria Opeyemi <br/><br/>
EDUCATIONAL ADMINISTRATIVE USE OF DIGITAL MEDIA COMMUNICATION PROCESS IN TRNC UNIVERSITIES / 
VICTORIA OPEYEMI OLATUNDE; SUPERVISOR: PROF. DR. FATOŞ SİLMAN 
 - viii, 87 sheets;  30 cm.  1 CD ROM 
<br/><br/>Thesis (MA) - Cyprus International University. Institute of Graduate Studies and Research Educational Administration and Planning Department 
<br/><br/>Includes References (sheets 75-82) 
<br/><br/> ABSTRACT<br/>A standard higher educational institution comprises multiple campuses, different <br/>faculties, and schools with many employees and students. This large system results <br/>in communication difficulties like the misinterpretation of messages by the receiver, <br/>being unable to reach the receiver in time, unavailability of communication <br/>equipment such as strong Wi-Fi in the university environment, cultural differences, <br/>and so on. The purpose of this research is to provide solutions to these <br/>communication problems and make the use of digital media more effective in <br/>communication. <br/>The sole purpose of any academic framework is to explore the in-depth <br/>enlightenment and proper understanding of different concepts of topics that affect <br/>our lives and the society in which we reside. Given this, this thesis analyses the <br/>performance of the application of this digital media communication process, <br/>examining the barriers in both the communication process of the administrators and <br/>the use of this digital media process of communication. Educational administrators <br/>are one of the most important personalities in an educational institution, as such, <br/>highlighting their ideas on the application of these communication processes will <br/>improve the communication system in universities.<br/>To achieve the purpose of this study, qualitative research was conducted with three <br/>university administrators in TRNC. The method used in analysing the data is the <br/>thematic content analysis. The process of this thematic approach includes the <br/>analysis of the data, identification of themes that are embedded in the data <br/>collected, and the collating of examples of those themes from the sentences. <br/>Feedback was gathered from these university administrators who are the <br/>respondents. This feedback was then coded and finally reported in a more organized <br/>form.<br/>Through the in-depth and comprehensive analysis of the feedback from the <br/>university administrators, this research deducted intelligent practical strategies and <br/>recommendations to eradicate these communication difficulties in universities. <br/>iii<br/>Some of these strategies include improvement of the technological strength of the. <br/>Universities, creating awareness of the need to effectively make use of digital <br/>media process, the provision of digital media equipment in the university, and <br/>organising conferences and programs to enlighten people on the advanced use of <br/>digital media communication processes. <br/>Keywords: Administrators, Communication, Digital Media, Education, Equipment, <br/>Technology, Information 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Educational Administration and Planning--Dissertations, Academic