Salehimoghadam, Sara <br/><br/>
THE ROLE OF CONSUMER'S ETHICAL PERCEPTIONS IN VALUE CO-CREATION ON SHARING ECONOMY PLATFORMS (RENT A CAR IN NORTH CYPRUS) / 
SARA SALEHIMOGHADAM; SUPERVISOR: ASST. PROF. DR. IMAN AGHAEI 
 - vi, 54 sheets:  charts, tables;  30 cm.  1 CD ROM 
<br/><br/>Thesis (MBA) - Cyprus International University. Institute of Graduate Studies and Research Business Administration Department 
<br/><br/>Includes References (sheets 46-50) 
<br/><br/> ABSTRACT<br/>This thesis examines the significant role of ethical perception in consumer <br/>participation and value creation with platforms based on sharing economy. All over <br/>the world, consumers are using different sharing economy platforms (SEPs), such as <br/>Airbnb, Uber, lift-share, and Just Park. In this paper, I researched rental car (SEPs) in <br/>Northern Cyprus. A vital point of<br/>The article is that the shared economy is characterized by consumers' ethics, which are <br/>influenced by social support and relationship quality. Co-creation of value ultimately <br/>depends on these factors. Based on consumer behavior and ethical consideration, this <br/>study provides an in-depth analysis of consumer behavior and ethical standpoints. It <br/>discusses the potential implications for businesses with this economic model.<br/>In this thesis also examines how such ethical perceptions affect the capacity of <br/>participants to actively participate in creating value that benefits all companies. <br/>Therefore, we adopted a quality approach to understand the behavior of consumers. <br/>Using semi-structured interviews, we have obtained insights into how ethical <br/>considerations impact consumer decisions and guide their participation in the co creation value.<br/>Overall, the research concludes the understanding of the sharing economy concept, <br/>value co-creation, social support theory, consumers' ethical perception of SEPs, and <br/>relationship quality theory. Furthermore, this study contributes to the knowledge of <br/>consumer ethics within the sharing economy and how they affect consumers' <br/>decisions.<br/>Keywords: Consumer Ethical, Rent a Car, SEPs, Sharing Economy Platforms, Social <br/>support, Value Co-Creation. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business Administration--Dissertations, Academic