THE IMPACT OF THE ADOPTION OF BLOCKCHAIN TECHNOLOGY ON THE IMPROVEMENT OF E-COMMERCE /
BY JOSUE BATUMIKE BINJA ; SUPERVISOR ASSOC.PROF. DR. DAMLA KARAGÖZLÜ
- 76 sheets : graphics ; 30 cm + 1 CD-ROM
Thesis (MSc) - Cyprus International University. Institute of Graduate Studies and Research Management Information Systems Department
The rapid advancement of blockchain technology has had an impact on a variety of areas, including financial, healthcare, and supply chain systems. Because of its distinct characteristics, such as decentralisation, trustworthiness, and security, this technology has recently been used in e-commerce operations. Despite the positive aspects of blockchain, several concerns, such as legal, immutability, and scalability problems, continue to obstruct its adoption in e-commerce area. As a result, a thorough survey on Blockchain adoption in e-commerce is required. This study aims to investigate the impact of the adoption of Blockchain technology on the improvement of e-commerce with a focus on blockchain users (university students) in North Cyprus. Data was gathered using an online survey with 412 participants. The analysis was carried out using SMART PLS and SPSS, and the results revealed that the adoption of Blockchain technology positively influences the improvement of ecommerce.