PERCEPTION OF CSR ACTIVITIES, ORGANIZATIONAL TRUST, AND EMPLOYEE OUTCOME: EVIDENCE FROM IRAQ TELECOM COMPANIES IN POST-PANDEMIC COVID-19 /
IDREES HASAN ; SUPERVISOR, ASST.PROF. DR. IMAN AGHAEI ; CO-SUPERVISOR, ASSOC. PROF. DR. SHIVA ILKHANIZADEH
- 178 sheets ; 30 cm +1 CD ROM
Thesis (DBA) - Cyprus International University. Institute of Graduate Studies and Research Business Administration
In the contemporary era, organizations stand as pivotal drivers of a country's economy, wielding considerable influence over the societal fabric in which they operate. Beyond the traditional economic dimension, their responsibilities extend into the legal, ethical, and human realms. This shift from a profit-centric model to a socially conscious economic paradigm underscores the need for organizations to embrace social responsibility. This study delves into the nexus between corporate social responsibility (CSR) and employee outcomes, with a focus on the mediating role of organizational trust. Drawing on Carroll's pyramid, adapted to the unique context of Iraq, the research probes into organizational trust, CSR initiatives, and tangible employee outcomes. Conducted within four telecommunications firms in Iraq, the study engaged 359 employees with at least one year of experience. Employing a quantitative approach, data collection spanned from September 2021 to October 2022, achieving an impressive 97.55% response rate. Structural equation modeling, utilizing the partial least squares (PLS) method and bootstrapping, validated the hypotheses. The findings illuminate a subtle yet significant positive impact of CSR on employee loyalty, job satisfaction, and turnover intention. Notably, organizational trust emerges as a robust mediator, positively influencing employee outcomes. Diverging from Western-centric CSR metrics, this research pioneers an alternative conceptual framework tailored to Iraq's distinctive context. It enriches our comprehension of the interplay between organizational trust, CSR initiatives, and employee outcomes. The study advocates for extending the conceptual framework to diverse industry sectors and geographical settings, while also suggesting the exploration of alternative mediators, such as perceived organizational justice, in future studies.