Avunduk, Bekir Meriç <br/><br/>
THE MEDIATING ROLE OF CONSUMER ETHNOCENTRISM BETWEEN COUNTRY OF ORIGIN AND PURCHASE INTENTION / 
BEKİR MERİÇ AVUNDUK ; SUPERVISOR, ASSOC. PROF. DR. GEORGIANA KARADAŞ 
 - 155 sheets ;  30 cm  +1 CD ROM 
<br/><br/>Thesis (DBA) - Cyprus International University. Institute of Graduate Studies and Research Business Administration 
<br/><br/> In the face of changing conditions and consumer needs around the world, businesses<br/>need to be able to adapt to these conditions and respond to the needs of the consumer<br/>in order to survive. For this reason, companies have to analyze the ethnocentric<br/>tendencies of the consumers, as well as the country of origin of the local product<br/>perceptions and their effects on the purchase intention. The aim of this study is to<br/>reveal the mediating role of consumer ethnocentrism between country of origin of<br/>the local product and purchase intention to local product. For the purpose of the<br/>research, consumer ethnocentrism, country of origin of the local product effect and<br/>purchase intentions for local cheeses of North Cyprus were examined. Quantitative<br/>research method was used in the research. The sample of the research is composed<br/>of consumers in Northern Cyprus. The results show that there is a positive and<br/>positive relationship between consumer ethnocentrism, country of origin of the local<br/>product and purchase intention to local product. According to the results, it was<br/>determined that the consumer ethnocentrism tendencies partially mediated the<br/>relationship between the country of origin scale and the consumer purchase intention. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business Administration--Dissertations, Academic