Bouanani, Chaimae <br/><br/>
HOW BRAND IMAGE AND PERCEIVED SERVICE QUALITY AFFECT CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION / 
CHAIMAE BOUANANI ; SUPERVISOR, ASST. PROF. DR. KEMAL ÇEK 
 - 44 sheets ;  30 cm  +1 CD ROM 
<br/><br/>Thesis (MA) - Cyprus International University. Institute of Graduate Studies and Research Marketing Management 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management--Dissertations, Academic