Waseem, Muhammad <br/><br/>
INFLUENCE OF ONLINE SHOPPING INFORMATION DEPENDENCY & INNOVATIVENESS ON INTERNET SHOPPING ADOPTION AMONG UNIVERSITY STUDENTS IN NORTH NICOSIA, CYPRUS / 
MUHAMMAD WASEEM ; SUPERVISOR, DR. SAIME ULUÇAYLI 
 - 64 sheets ;  30 cm  +1 CD ROM 
<br/><br/>Thesis (MBA) - Cyprus International University. Institute of Graduate Studies and Research Business Administration 
<br/><br/> This study explores the influence of online shopping information dependency and consumer innovativeness on the adoption of internet shopping among university students in North Nicosia, Cyprus. Utilizing a positivist approach and quantitative methods, the research examines how these factors impact students' online shopping behaviors.<br/>Findings indicate that detailed and accessible online information significantly reduces perceived risks and builds consumer trust, enhancing the intention to shop online. Additionally, consumer innovativeness plays a crucial role, with innovative students more likely to adopt and engage with new e-commerce platforms.<br/>The study highlights the combined influence of information dependency and innovativeness in predicting online shopping adoption, providing valuable insights for e-commerce strategies targeting university students. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business Administration--Dissertations, Academic