Wray, Lancelot Ellington Desmond

ANALYZING THE EFFECT OF SOCIAL E-WOM AND BRAND ATTITUDE ND PURCHASE INTENTION: A CASE STUDY AMONG SOCIAL MEDIA USERS IN SIERRA LEONE / LANCELOT ELLINGTON DESMOND WRAY ; SUPERVISOR, ASST. PROF. DR. GALİP ERZAT ERDİL - 81 sheets ; 30 cm +1 CD ROM

Thesis (MBA) - Cyprus International University. Institute of Graduate Studies and Research Business Administration


Business Administration--Dissertations, Academic