AU  - Kotler, Philip
AU  - Kevin Lane Keller
TI  - A framework for marketing management
SN  - 0131452584
U1  - 658.8 KOT 
PY  - 2007///
CY  - U.S.A
PB  - Pearson Prentice Hall
KW  - General management
KW  - Genel yönetim
KW  - Marketing - Management
KW  - Pazarlama - Yönetim
N1  - Includes glossary. (347 - 352 p.); Includes index. (353 - 360 p.)
ER  -