Schiffman, Leon G. <br/><br/>
Consumer behavior 
Leon G. Schiffman, Leslie Lazar Kanuk 
 - 9th edi. 
 - U.S.A.  Prentice-Hall  2007 
 - XIX, 561 p.  fig., pic., tab.  25.4 cm 
<br/><br/>Includes cases (C-1 - C-38) Includes glossary (G1 - G11) Includes indexes (I1 - I22) Includes index (1-1-1-22) 
<br/><br/><label>ISBN: </label>0-13-186960-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>General management<br/>Genel yönetim
<br/><br/><label>Dewey Class. No.: </label>658.8342 SCH