AU  - Schiffman, Leon G.
AU  - Kanuk,Leslie Lazar
TI  - Consumer behavior
SN  -    0-13-186960-4
U1  - 658.8342 SCH 
PY  - 2007///
CY  - U.S.A.
PB  - Prentice-Hall
KW  - General management
KW  - Genel yönetim
N1  - Includes cases (C-1 - C-38); Includes glossary (G1 - G11); Includes indexes (I1 - I22); Includes index (1-1-1-22)
ER  -