AU  - Clow, Kenneth E.
AU  - Donald Baack
TI  - Integrated advertising, Promotion, and marketing communications
SN  -   0131866222
U1  - 659.1 CLO 
PY  - 2007///
CY  - U.S.A.
PB  - Pearson Prentice Hall
KW  - Advertising and public relations
N1  - Includes photo credits(491 - 492 p.); Includes indexes(493 - 515 p.)
ER  -