Peter, J. Paul <br/><br/>
Consumer behavior and marketing strategy  
J. Paul Peter, Jerry C. Olson 
 - 8th edi. 
 - Singapore  McGraw-Hill  2008 
 - XIX, 555 p.   fig., map.  27 cm 
<br/><br/>Includes bibliographical references (p. 499-528) and indexes. 
<br/><br/><label>ISBN: </label>9780071259354 
<br/><br/><label>Subjects--Topical Terms: </label><br/>General manegement<br/>Consumer behavior.<br/>Genel yönetim
<br/><br/><label>Dewey Class. No.: </label>658.8342 PET