AU  - Peter, J. Paul
AU  - Olson,Jerry C. 
TI  - Consumer behavior and marketing strategy 
SN  -   9780071259354
U1  - 658.8342 PET 
PY  - 2008///
CY  - Singapore
PB  - McGraw-Hill
KW  - General manegement
KW  - Consumer behavior
KW  - Genel yönetim
N1  - Includes bibliographical references (p. 499-528) and indexes
ER  -