Schiffman, Leon G. <br/><br/>
Consumer behavior  
Leon G. Schiffman,Leslie Lazar Kanuk 
 - 7th ed. 
 - U.S.A.  Prentice Hall  1999 
 - XIII, 469 p.  pic., fig., tab.  25.2 cm 
<br/><br/>Includes credits (C1) Includes indexes(I1 - I13) Includes glossary (G1 - G14) 
<br/><br/><label>ISBN: </label>0130841293 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tüketici Davranışı<br/>Consumer Behavior<br/>Genel yönetim<br/>General management
<br/><br/><label>Dewey Class. No.: </label>658.8342 SCH