AU - Schiffman, Leon G. AU - Kanuk,Leslie Lazar TI - Consumer behavior SN - 0130841293 U1 - 658.8342 SCH PY - 1999/// CY - U.S.A. PB - Prentice Hall KW - Tüketici Davranışı KW - Consumer Behavior KW - Genel yönetim KW - General management N1 - Includes credits (C1); Includes indexes(I1 - I13); Includes glossary (G1 - G14) ER -