Schiffman,Leon G <br/><br/>
Consumer behavior  
Leon G. Schiffman, Leslie Lazar Kanuk 
 - 5th edi. 
 - U.S.A  Prentice Hall  1994 
 - XIX., 684 p  fig., col. pic., tab  25.3 cm 
<br/><br/> General management 
<br/><br/>Includes glossary (657-668 p.) Includes indexes ( 669-684 p. ) 
<br/><br/><label>ISBN: </label>013082190X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Genaral management<br/>Genel yönetim
<br/><br/><label>Dewey Class. No.: </label>658.8342 SCH