AU - Schiffman,Leon G AU - Kanuk,Leslie Lazar TI - Consumer behavior SN - 013082190X U1 - 658.8342 SCH PY - 1994/// CY - U.S.A PB - Prentice Hall KW - Genaral management KW - Genel yƶnetim N1 - General management; Includes glossary (657-668 p.); Includes indexes ( 669-684 p. ) ER -