AU - Brierley, Sean TI - The Advertising Handbook SN - 0415243912 U1 - 659.1 PY - 0000/// CY - PB - KW - Advertising KW - Handbooks, manuals, etc N1 - Includes glossary (271 - 281 p.); Includes bibliography (282 - 288 p.); Includes index( 289 - 297 p.) ER -