Kotler, Philip <br/><br/>
Principles of marketing  
Philip Kotler 
 - 13th. ed. 
 - U.S.A.  Pearson Education  2010 
 - 637 p.  pict.; graph.  27.5 cm 
<br/><br/>Includes appendix (A1-A40 p.) Includes references (R1-R26 p.) Includes glossary (G1-G10 p.) Includes index (I1-I27 p.) 
<br/><br/><label>ISBN: </label>9780137006694 0137006691 
<br/><br/><label>Subjects--Topical Terms: </label><br/>General management<br/>Genel yönetim
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT