AU  - Kotler, Philip
AU  - Gary Armstrong
TI  - Principles of marketing 
SN  - 9780137006694
U1  - 658.8 KOT 
PY  - 2010///
CY  - U.S.A.
PB  - Pearson Education
KW  - General management
KW  - Genel yönetim
N1  - Includes appendix (A1-A40 p.); Includes references (R1-R26 p.); Includes glossary (G1-G10 p.); Includes index (I1-I27 p.)
ER  -