Kerin, Roger A. <br/><br/>
Strategic marketing problems   Cases and comments 
Roger A. Kerin 
 - 12th ed. 
 - U.S.A.  Pearson  2010 
 - XI, 708 p.  tab., pic., fig.  27.5 cm 
<br/><br/>Includes appendix (669-684 p.) Includes glossary ( 685-689 p.) Includes subject index (691-708 p.) 
<br/><br/><label>ISBN: </label>9780132465496 
<br/><br/><label>Subjects--Topical Terms: </label><br/>General Management<br/>Genel yönetim<br/>Marketing -- Management -- Case studies <br/>Marketing -- Decision making -- Case studies <br/> Pazarlama <br/>Pazarlama yönetimi -- Örnek olaylar
<br/><br/><label>Dewey Class. No.: </label>658.4012 KER