AU  - Kerin, Roger A.
AU  - Robert A. Peterson
TI  - Strategic marketing problems : Cases and comments
SN  - 9780132465496
U1  - 658.4012 KER 
PY  - 2010///
CY  - U.S.A.
PB  - Pearson
KW  - General Management
KW  - Genel yönetim
KW  - Marketing -- Management -- Case studies
KW  - Marketing -- Decision making -- Case studies
KW  -  Pazarlama
KW  - Pazarlama yönetimi -- Örnek olaylar
N1  - Includes appendix (669-684 p.); Includes glossary ( 685-689 p.); Includes subject index (691-708 p.)
ER  -