AU  - Boone, Louis E.
AU  - Kurtz,David L.
TI  - Contemporary  marketing plus
SN  - 00309760 14
U1  - 658.8  BOO 
PY  - 1995///
CY  - U.S.A.
PB  - The Dryden Press
KW  - Marketing
KW  - Pazarlama
KW  - Marketing management
KW  - Pazarlama yönetimi
KW  - General management
KW  - Genel yönetim
KW  - Business & investing > Finance > Finance & investing
KW  - İş ve> Finans> Finans yatırım ve yatırım
KW  - Professional & technical > Accounting & finance > Finance
KW  - Mesleki ve teknik> Muhasebe ve finans> Finans
N1  - Includes glossary (G1 - G8 p.); Includes index (I1 - I32 p.); Includes appendix (A1 - A32 p.); Includes note (N1 -N16 p.)
ER  -