Kotler, Philip  1931- <br/><br/>
Marketing management 
Philip Kotler 
 - 14 ed. 
 - USA  Pearson  2012 
 - 679 p.  pic., tab., grf., photo.  28 cm  Access code 
<br/><br/> Includes access code 
<br/><br/>Includes appendixes. Includes endnotes. Includes glossary. Includes indexes. 
<br/><br/><label>ISBN: </label>0-273-75336-3 978-0-273-75336-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Management <br/>Genel yönetim<br/>Marketing -- Europe -- Management <br/>Pazarlama--Avrupa--Yönetim
<br/><br/><label>Dewey Class. No.: </label>658.8   / K68 2012