AU  - Kotler,Philip
AU  - Keller, Kevin Lane
TI  - Marketing management
SN  - 0-273-75336-3
U1  - 658.8  
PY  - 0000///
CY  - 
PB  - 
KW  - Marketing -- Management
KW  - Genel yönetim
KW  - Marketing -- Europe -- Management
KW  - Pazarlama--Avrupa--Yönetim
N1  - Includes access code; Includes appendixes; Includes endnotes; Includes glossary; Includes indexes
ER  -