Armstrong, Gary <br/><br/>
Marketing   an introduction 
Gary Armstrong, Philip Kotler 
 - 7th edi. 
 - USA  Pearson   2005 
 - xxvi, 581 p. 
<br/><br/>Includes glossary Includes index. 
<br/><br/><label>ISBN: </label>97801312773122 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Principles<br/>Pazarlama -- İlkeler<br/>Marketing -- Practices<br/>Pazarlama - Uygulamalar
<br/><br/><label>Dewey Class. No.: </label>658.8 ARM