AU  - Armstrong, Gary
AU  - Kotler, Philip 
TI  - Marketing : an introduction
SN  - 97801312773122
U1  - 658.8 ARM 
PY  - 2005///
CY  - USA
PB  - Pearson 
KW  - Marketing -- Principles
KW  - Pazarlama -- İlkeler
KW  - Marketing -- Practices
KW  - Pazarlama - Uygulamalar
N1  - Includes glossary; Includes index
ER  -