Scott, David Meerman <br/><br/>
The new rules of marketing and PR 
David Meerman Scott,  
 - 5th edi. 
 - USA  Wiley  2015 
 - xxi, 458 p.  23 cm 
<br/><br/>Includes index (443 - 457 p.) 
<br/><br/><label>ISBN: </label>9781119070481 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing<br/>Public relations
<br/><br/><label>Dewey Class. No.: </label>658.872  / S36 2015