Solomon, Michael R. <br/><br/>
Consumer behavior  Buying, having, and being 
Michael R.Solomon  
 - 12th edi. 
 - Malaysia  Pearson Education  2018 
 - 623 p.  color picture, table, figure  27.5 cm 
<br/><br/>Includes index (587-623 p.) Includes glossary (571-586 p.) 
<br/><br/><label>ISBN: </label>10: 1292153105  125.77 TL 13: 9781292153100 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Pazarlama araştırması<br/>Marketing research<br/>Tüketici davranışı<br/>Consumer behavior
<br/><br/><label>Dewey Class. No.: </label>658.8342 SOL