AU  - Solomon,Michael R.
TI  - Consumer behavior: Buying, having, and being
SN  - 10: 1292153105
U1  - 658.8342 SOL 
PY  - 2018///
CY  - Malaysia
PB  - Pearson Education
KW  - Pazarlama araştırması
KW  - Marketing research
KW  - Tüketici davranışı
KW  - Consumer behavior
N1  - Includes index (587-623 p.); Includes glossary (571-586 p.)
ER  -