Arslan,Sevilay <br/><br/>
The place and importance of social media in political communication  The case of TRNC 2013 early parliamentary elections 
Sevilay Arslan; Supervisor:Hikmet Seçim 
 - Nicosia  Cyprus International University  2015 
 - XVII, 179 p.  table, figure  30.2 cm  CD 
<br/><br/>Includes CD 
<br/><br/>Includes references(162-172 p.) 
<br/><br/> 1  5  5  7  9  16  18  Media-Politics Relation  18  Liberal Approaches   19  22  27  28  29  31  32  34  35  Dependency Model  36  The Uses  and Satisfaction Theory  37  Conventional Mass Communication Tools Used for Political Communication   38  SOCIAL MEDIA  AS AN ELEMENT OF POLITICAL COMMUNICATION  40  40  46  Blogs   47  48  Wikkis  49  Social Networking Sites   50  Social Bookmarking Sites  51  Media Sharing Sites   51  Podcasts   52  Virtual Worlds    52  SOCIAL MEDIA AS ELEMENT OF POLITICAL COMMUNICATION   53  RESEARCH ON THE PLACE AND IMPORTANCE OF SOCIAL MEDIA IN POLITICAL COMMUNICATION: THE CASE OF TURKISH REPUBLIC OF NORTHERN CYPRUS 2013 EARLY PARLIAMENTARY ELECTIONS   61  RESEARCH METHOD   61  The Purpose of the Research   61  Data Gathering Method and Tools   61  Research Population and Sample   64  Scope and Limitations of the Research   65  Data Collection Process   65  Hypotheses of the Research   66  Data Analysis   67  FINDINGS AND DISCUSSION   68  Demographic Information   68  Age Distribution of Voters in the study    68  Gender Distribution of Voters in the Study  69  Education Level of Voters in the Study  69  Monthly Household Income for Voters in the Study   70  Area of Residence for the Voters in the Study   71  Political Party Membership Status of the Voters in the Study  71  Voting Status of Voters in TRNC 2013 Early Parliamentary Elections  72   Social Media Usage Frequency of Vectors in TRNC  72  Frequency by which Voters Make Use of Social Media to Get Political Information   76  Frequency by which Voters Use Social Media to Get Political Information Based on their Demographics   85  Frequency by which Voters Use Social Media to Get Political Information Based on Age and Variance Between Groups   86  Frequency by which Voters Use Social Media to Get Political Information Based on Education Level and Variance Between Groups   88  Frequency by which Voters Use Social Media to Get Political Information Based on Gender and Variance Between Groups  89  Frequency by which Voters Use Social Media to Get Political Information Based on Monthly Household Income and Variance Between Groups   90  Frequency by which Voters Use Social Media to Get Political Information Based on Area of Residence and Variance Between Groups   91  Relationship Between the Frequency of Using Social Media to Get Political Information and the Type of Political Participation   92  Relationship Between the Frequency of Using Social Media to Get Political Information and Level of Participation in the Elections   93  Relationship Between the Frequency of Using Social Media to Get Political Information and level of Participation  in Political Discussions  94  Relationship Between the Frequency of Using Social Media to Get Political Information and the level of Influence on Others to Convince them to Vote for the Political Party Supported   95  Relationship Between the Frequency of Using Social Media to Get Political Information and the Level of Participation in the Campaign of the Party Supported   97  Relationship Between the Frequency of Using Social Media to Get Political Information and the Level of Taking Active Duty in the Campaign of the Party Supported   98  Relationship Between the Frequency of Using Social Media to Get Political Information and the Frequency by which Voters Communicate their Political Demands and Views via Social Media Tools   99  Frequency of Using Social Media Tools to Communicate Political Demands and Views   100  Relationship Between the Frequency of Using Social Media to Get Political Information Communicate Their Political Demands and Views via Social Media Tools Based on Demographics   105  Frequency of Communicating Political Demands and Views via Social Media Based on Age and Variance Between Groups   106  Frequency of Communicating Political Demands and Views via Social Media Based on Education Level and Variance Between Groups  106  Frequency of Communicating Political Demands and Views via Social Media Based  on Gender and Variance Between Groups   107  Frequency of Communicating Political Demands and Views via Social Media Based on Monthly Household Income and Variance Between Groups   109  Frequency of Communicating Political Demands and Views via Social Media Based on Area of Residence and Variance Between Groups   110  Relationship Between the Level of Using Social Media to Get Political Information and the Frequency of Communicating Political Demands and View via Social Media    110  Relationship Between the Level of Using Social Media to Get Political Information and the Frequency of Joining/Working in Political Activities Announce via Social Media   112  Relationship Between the Level of Using Social Media to Get Political Information and the Level by which Voting Decision are Influenced by Posts with Political Content Shared via Social Media  114  The level by which Voters that Use Traditional and Social Media to Get Political Information are Influence by Posts with Political Content Shared via Social Media   115  Level of influence of Posts with Political Content Shared on Social Media Tools on the Voting Decisions Based On Demographics and Variance Between Groups   123  Level of influence of Posts with Political Content Shared on Social Media Tools on the Voting Decisions Based On the Age and Variance Between Groups   124  Levels of Influence of Posts with Political Contents Shared on Social Media Tools on the Voting Decision Based on Education Level and Variance Between Groups    128  Level of Influence of Posts with Political Content Shared on Social Media Tools on the Voting Decision Based on Gender and Variance Between Groups   133  Level of Influence of Posts with Political Content Shared on Social Media Tools on the Voting Decision Based on Monthly Household  Income and Variance Between Groups   137  Level of Influence of Posts with Political Content Shared on Social Media Tools on the Voting Decision Based on Area of Residence and Variance Between Groups   142  Relationship between the Frequency of Using Social Media to Get Political information and Level of Influence of Social Media Posts with Political Content on Voting Decisions   147  CONCLUSION  154  REFERENCES  162  APPENDIX  172  CURRICULUM VITAE  179 
<br/><br/> 'ABSTRACT As a result of technological advancements, new media tools emerged in the communication field almost every day. These media tools created new communication platforms that cause a change in the dimension, content, nature, methods and mediums. Social media, which is one of the communication platforms offered by the new communication technologies is started to be used actively in political communication. The use of social media in political communication has brought up the discussions about the topics like the relationship between political knowledge, political participation, democracy and social media as well as the political influence of social media on the citizens. The main aim of this thesis is to determine the place and importance of social media usage in political communication within the context of political knowledge, political participation, democracy and effecting voting decision. . Key Words: Political Communication, New Communication Technologies, Social Media, Democracy' 
<br/><br/><label>Subjects--Topical Terms: </label><br/>İletişim ve medya çalışmaları bölümü<br/>Communication and media studies department