AU  - Arslan,Sevilay
AU  - Supervisor:Seçim, Hikmet 
TI  - The place and importance of social media in political communication: The case of TRNC 2013 early parliamentary elections
PY  - 2015///
CY  - Nicosia
PB  - Cyprus International University
KW  - İletişim ve medya çalışmaları bölümü
KW  - Communication and media studies department
N1  - Includes references(162-172 p.); 1; 5; 5; 7; 9; 16; 18; 18; Media-Politics Relation; 19; Liberal Approaches; 22; 27; 28; 29; 31; 32; 34; 35; 36; Dependency Model; 37; The Uses  and Satisfaction Theory; 38; Conventional Mass Communication Tools Used for Political Communication; 40; SOCIAL MEDIA  AS AN ELEMENT OF POLITICAL COMMUNICATION; 40; 46; 47; Blogs; 48; 49; Wikkis; 50; Social Networking Sites; 51; Social Bookmarking Sites; 51; Media Sharing Sites; 52; Podcasts; 52; Virtual Worlds; 53; SOCIAL MEDIA AS ELEMENT OF POLITICAL COMMUNICATION; 61; RESEARCH ON THE PLACE AND IMPORTANCE OF SOCIAL MEDIA IN POLITICAL COMMUNICATION: THE CASE OF TURKISH REPUBLIC OF NORTHERN CYPRUS 2013 EARLY PARLIAMENTARY ELECTIONS; 61; RESEARCH METHOD; 61; The Purpose of the Research; 61; Data Gathering Method and Tools; 64; Research Population and Sample; 65; Scope and Limitations of the Research; 65; Data Collection Process; 66; Hypotheses of the Research; 67; Data Analysis; 68; FINDINGS AND DISCUSSION; 68; Demographic Information; 68; Age Distribution of Voters in the study; 69; Gender Distribution of Voters in the Study; 69; Education Level of Voters in the Study; 70; Monthly Household Income for Voters in the Study; 71; Area of Residence for the Voters in the Study; 71; Political Party Membership Status of the Voters in the Study; 72; Voting Status of Voters in TRNC 2013 Early Parliamentary Elections; 72; Social Media Usage Frequency of Vectors in TRNC; 76; Frequency by which Voters Make Use of Social Media to Get Political Information; 85; Frequency by which Voters Use Social Media to Get Political Information Based on their Demographics; 86; Frequency by which Voters Use Social Media to Get Political Information Based on Age and Variance Between Groups; 88; Frequency by which Voters Use Social Media to Get Political Information Based on Education Level and Variance Between Groups; 89; Frequency by which Voters Use Social Media to Get Political Information Based on Gender and Variance Between Groups; 90; Frequency by which Voters Use Social Media to Get Political Information Based on Monthly Household Income and Variance Between Groups; 91; Frequency by which Voters Use Social Media to Get Political Information Based on Area of Residence and Variance Between Groups; 92; Relationship Between the Frequency of Using Social Media to Get Political Information and the Type of Political Participation; 93; Relationship Between the Frequency of Using Social Media to Get Political Information and Level of Participation in the Elections; 94; Relationship Between the Frequency of Using Social Media to Get Political Information and level of Participation  in Political Discussions; 95; Relationship Between the Frequency of Using Social Media to Get Political Information and the level of Influence on Others to Convince them to Vote for the Political Party Supported; 97; Relationship Between the Frequency of Using Social Media to Get Political Information and the Level of Participation in the Campaign of the Party Supported; 98; Relationship Between the Frequency of Using Social Media to Get Political Information and the Level of Taking Active Duty in the Campaign of the Party Supported; 99; Relationship Between the Frequency of Using Social Media to Get Political Information and the Frequency by which Voters Communicate their Political Demands and Views via Social Media Tools; 100; Frequency of Using Social Media Tools to Communicate Political Demands and Views; 105; Relationship Between the Frequency of Using Social Media to Get Political Information Communicate Their Political Demands and Views via Social Media Tools Based on Demographics; 106; Frequency of Communicating Political Demands and Views via Social Media Based on Age and Variance Between Groups; 106; Frequency of Communicating Political Demands and Views via Social Media Based on Education Level and Variance Between Groups; 107; Frequency of Communicating Political Demands and Views via Social Media Based  on Gender and Variance Between Groups; 109; Frequency of Communicating Political Demands and Views via Social Media Based on Monthly Household Income and Variance Between Groups; 110; Frequency of Communicating Political Demands and Views via Social Media Based on Area of Residence and Variance Between Groups; 110; Relationship Between the Level of Using Social Media to Get Political Information and the Frequency of Communicating Political Demands and View via Social Media; 112; Relationship Between the Level of Using Social Media to Get Political Information and the Frequency of Joining/Working in Political Activities Announce via Social Media; 114; Relationship Between the Level of Using Social Media to Get Political Information and the Level by which Voting Decision are Influenced by Posts with Political Content Shared via Social Media; 115; The level by which Voters that Use Traditional and Social Media to Get Political Information are Influence by Posts with Political Content Shared via Social Media; 123; Level of influence of Posts with Political Content Shared on Social Media Tools on the Voting Decisions Based On Demographics and Variance Between Groups; 124; Level of influence of Posts with Political Content Shared on Social Media Tools on the Voting Decisions Based On the Age and Variance Between Groups; 128; Levels of Influence of Posts with Political Contents Shared on Social Media Tools on the Voting Decision Based on Education Level and Variance Between Groups; 133; Level of Influence of Posts with Political Content Shared on Social Media Tools on the Voting Decision Based on Gender and Variance Between Groups; 137; Level of Influence of Posts with Political Content Shared on Social Media Tools on the Voting Decision Based on Monthly Household  Income and Variance Between Groups; 142; Level of Influence of Posts with Political Content Shared on Social Media Tools on the Voting Decision Based on Area of Residence and Variance Between Groups; 147; Relationship between the Frequency of Using Social Media to Get Political information and Level of Influence of Social Media Posts with Political Content on Voting Decisions; 154; CONCLUSION; 162; REFERENCES; 172; APPENDIX; 179; CURRICULUM VITAE
N2  - 'ABSTRACT As a result of technological advancements, new media tools emerged in the communication field almost every day. These media tools created new communication platforms that cause a change in the dimension, content, nature, methods and mediums. Social media, which is one of the communication platforms offered by the new communication technologies is started to be used actively in political communication. The use of social media in political communication has brought up the discussions about the topics like the relationship between political knowledge, political participation, democracy and social media as well as the political influence of social media on the citizens. The main aim of this thesis is to determine the place and importance of social media usage in political communication within the context of political knowledge, political participation, democracy and effecting voting decision. . Key Words: Political Communication, New Communication Technologies, Social Media, Democracy'
ER  -