Customer relationship management strategies in health care industry (A case study of private and public hospitals in North Cyprus)
Collins Chukwuemeka Ezea; Supervisor: Mehmet Yeşiltaş
- Nicosia Cyprus International University 2019
- VIII, 75 p. color figure, table, color chart 30.5 cm CD
Includes CD
Includes references (52-61 p.)
Customer relationship management Hasta memnuniyeti Health service quality Müşteri ilişkileri yönetimi Patient satisfaction Sağlık hizmet kalitesi