Mobolade, Oluwatosin Ibukun <br/><br/>
The influence of e - Wom on consumers behaviour  The impact of e - Wom on consumer purchase intentions of cosmetics 
Oluwatosin Ibukun Mobolade; Supervisor: Murad A. Bein 
 - Nicosia  Cyprus International University  2020 
 - viii, 85 p.  tables, figures  30.5 cm  CD 
<br/><br/> Includes CD 
<br/><br/>Includes appendix (80 -85 p.);Includes references (64 - 79 p.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand image<br/>eWom credibility<br/>eWom güvenilirlik<br/>eWom kalite<br/>eWom miktarı<br/>eWom quality<br/>eWom quantity<br/>Marka imajı<br/>Purchase intentions<br/>Satın alma niyetleri